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Privacy Policy


Updated August 21st 2015

Wild Future Outdoors Limited ("we") is committed to protecting and respecting your privacy.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purposes of the Data Protection Act 1998 (the "Act"), the data controller is Wild Future Outdoors Limited (company # 07687264) and we have our registered office at 145-157 St John Street, London EC1V 14PW.

This Privacy Policy explains the collection, use, and disclosure of personal data through our websites located at URLs: and  (the "Websites").

"Personal data" includes information such as your name, address, telephone number, or email address.

We may revise this Privacy Policy at any time. Any changes we make in the future will be posted on this page.

Information We Collect

We may collect and process the following personal data:

  • Information that you provide by filling in forms, contacting us, subscribing to our services or posting material. We use this information to contact you about further services on our Websites.
  • Should you choose to purchase services, your credit card information. We use this information for billing purposes only.

We will never rent or sell your personal data to third parties for marketing purposes and we will never share your contact information.

We may use third parties to provide credit card processing services on our Websites. Sensitive information such as your credit card information will be kept completely private and is secured with all reasonable industry standard protocols and technology.

We post customer reviews on our Websites, which may contain personally identifiable information such as the customer's name. We do obtain the customer's consent prior to posting their name along with their review.

IP Addresses and Use of "Cookies"
We may collect information about your computer, including where available your internet protocol ("IP") address, operating system and browser type, for system administration and to report aggregate information to our advertisers. An IP address is a number that is automatically assigned to your computer when you use the internet. We use IP addresses to help diagnose problems with our server, administer our Websites, analyse trends, track users' movement, gather broad demographic information for aggregate use in order for us to improve our Websites, and deliver customised, personalised content.

Cookies are pieces of information that are stored on the hard drive of your computer and are used for record-keeping purposes. Use of cookies facilitates web-surfing by performing certain functions.

We use a third party cookie (Google Analytics) to track user patterns, where visitors to the Websites have come from and the pages they have visited. We do this in order to determine the usefulness of the information we supply to you. We do not correlate this information with data about individual users, nor do We share this information or sell it to a third party. To block the Google Analytics cookie visit We do not link the information we store in cookies to any personally identifiable information you submit while on our Websites.

For maore information on this subject, please see our detailed Cookie Information page.

Where We Store Your Personal Data

The personal data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff who work for us or by one of our suppliers. By submitting your personal data to us, you agree to this transfer and processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

We have implemented and follow industry standard measures to protect against unauthorised access to and unlawful interception or processing of personal data.

Nevertheless, the transmission of information via the internet is not completely secure. Although We will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Websites and any transmission is at your own risk.

Uses Made of the Information
We use the information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.
  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
  • To carry out our obligations arising from any contracts entered into between you and us.
  • To notify you about changes to our service.

Except as provided herein, we do not share, sell or rent your personal data to third parties — ever.  We may disclose aggregated information about the use of our Websites, that information does not contain personal data.

Disclosure of personal data
We may disclose your personal data to third parties:

  • If We seek to maintain, enhance, or add to the functionality of the our Websites.
  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If Wild Future Outdoors Limited becomes part of another organisation, that organisation will possess the personal data collected by Wild Future Outdoors Limited, and it will assume the rights and obligations regarding your personal data as described in this Privacy Policy.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce other agreements; or to protect the rights, property, or safety of Wild Future Outdoors Limited, our customers, or others.
  • [When We use other third parties to provide Web analytics on our Websites. These third parties are prohibited from using your personal data for any other purpose.]

Your Rights
You have the right to ask us not to process your personal data for marketing purposes or to send you internal communications from  Wild Future Outdoors Limited. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. If you've registered to receive email communications from us and later change your mind, you may contact us to have your name removed from our distribution lists.

Other Websites
Our Websites contain links to other third party websites. Please note that when you click on one of these links, you are entering another website over which Wild Future Outdoors Limited has no control and will bear no responsibility. We encourage you to read the privacy statements on all such websites that require data entry as their policies may differ from ours.

Access to Information
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request is subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

If any provision of this Privacy Policy is found to be void or unenforceable, such provision shall be severed and all other provisions shall remain in force.

Question, comments and requests regarding this Privacy Policy should be addressed to


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